In 2023, two passionate individuals embarked on a journey to revolutionize home decor. Arti, a seasoned software engineer with a flair for marketing, and Ayush, a veteran in the B2B business world, joined forces to create Krutik, a brand that would bring exquisite and affordable art into every home.
Our Story
It all began with a shared vision. Arti had spent nearly seven years honing her skills in marketing and sales, running successful campaigns and ideating innovative strategies. Despite her success, she saw a gap in the market. Beautiful, handmade art was often priced out of reach for most people, reserved for the elite who could afford to spend lakhs on a single painting.
Arti believed that art should be accessible to everyone, regardless of their budget. She envisioned homes adorned with beautiful, affordable artwork that could bring joy and inspiration to daily life. With her marketing expertise and strategic approach, she was determined to make this vision a reality.


Ayush, on the other hand, brought a wealth of experience from the world of apparels, sarees, and home decor. Having spent a decade in the B2B sector, he had a deep understanding of the market and knew how to connect with local artisans and craftsmen. He shared Arti's passion for making art accessible and saw the potential to create a brand that could bridge the gap between affordability and quality.
Together, they founded Krutik. In a short span of time, Krutik has become a beloved brand among art enthusiasts, known for its stunning, affordable artwork and commitment to sustainability.
Our Commitment
At Krutik, we are more than just a wall decor brand. We are a community of art lovers who believe in the power of art to transform spaces and inspire lives. Thank you for joining us on this journey. Together, we can make every home a work of art.